Technology is moving the automotive industry increasingly toward vehicles that can drive themselves, and Nissan is at the forefront of that advance with its newly-announced ProPILOT Assist system. Nissan ProPILOT Assist, set to make its debut on the 2018 Nissan Rouge SL Platinum Package, helps drivers cut down on the stresses of stop-and-go driving by taking over acceleration, braking, and steering duties during single-lane highway driving.
By making ProPILOT Assist available on a vehicle with an MSRP expected to be below $35,000, Nissan is doing its best to ensure that the technology is put to use by everyday people and not just the upper crust.
"Nissan continues to democratize technology, bringing our most advanced systems to our highest volume models, rather than reserving them for our most expensive vehicles," said Michael Bunce, vice president of Product Planning for Nissan North America, Inc. "Customers are delighted when they realize they can afford technology usually reserved for high-end, expensive luxury vehicles. Bringing unexpected value is core to the Nissan brand and our Nissan Intelligent Mobility mission."
Nissan ProPILOT Assist acts much like adaptive cruise control in that it allows drivers to set and maintain a speed and keep a safe traveling distance from the vehicle in front of it. What it also does is keep the 2018 Nissan Rogue centered in its lane, ensuring optimal safety and control.
Nissan has announced that the all-new 2018 Nissan LEAF will also receive ProPILOT Assist at launch, and that the technology will expand to 10 models around the globe by 2020. To learn more about Nissan’s latest technologies, stop in and speak with the sales experts at Rothrock Nissan in Allentown.